The Relationship
AppExchange isn’t going away — it’s being folded into AgentExchange as one dimension of the unified catalog. Apps, agents, Slack apps, tools, MCP servers all discoverable from one place.
Different Buyers
App buyers want configurable Salesforce-native features (record page components, automation templates, integration connectors). Agent buyers want autonomous or semi-autonomous workers (sales SDRs, support specialists). Same catalog, different purchase intent.
ISV Implications
Existing AppExchange ISVs face a choice: stay with traditional apps, add agent offerings, or pivot. Traditional apps continue to sell. Agents are growth market. Most successful ISVs will offer both.
Discovery
Semantic search across app and agent listings. Buyer describes need in natural language; AgentExchange surfaces matching offerings regardless of category. Old keyword-based search gets replaced.