The Bet
Salesforce opens Agentforce 360 to ISVs so partners can build and distribute AI agents using platform capabilities. The vision: partner-built AI-native companies powered by Salesforce but going to market independently.
Virtual Employee Economy
Salesforce’s term for this emerging category. Agents as ‘virtual employees’ — they work, they deliver outcomes, they bill. Partners productize specific agent jobs (sales development, procurement, legal review).
The Coding Shop Opening
Five-person coding shops and early-stage startups get explicit focus. $50M initiative funds them. Engineering support via Forward Deployed Engineering Partner Network. Salesforce wants the long tail of vertical innovation.
Risk Factors
Partners building on Salesforce depend on platform stability and pricing. Past platform pivots (Heroku, MuleSoft pricing) stung partners. Due diligence includes ‘what if Salesforce deprecates X’ — diversify where possible.