The Capability
ISVs embed Agentforce 360 inside their own products. The ISV’s app runs on Salesforce platform; the ISV ships AI features powered by Agentforce under their own brand.
Why Embed
Agentforce provides Trust Layer, evaluation framework, Data 360 grounding, Command Center observability — infrastructure ISVs would otherwise build. Embedding reduces ISV engineering effort by months.
Revenue Implications
ISV charges customers for the AI feature. Underlying Agentforce costs flow through ISV pricing. Margin depends on volume. High-volume AI features make sense embedded; low-volume make sense as basic LLM integration.
Brand Positioning
ISV can white-label (never mention Agentforce) or co-brand (‘Powered by Salesforce Agentforce’). White-label preserves ISV differentiation; co-brand leverages Salesforce trust. Strategic choice per ISV positioning.