The Change
Every Salesforce customer now gets Slack Free Plan with access to Salesforce integrations. Salesforce Channels, basic Slackbot, CRM data access — all baseline. Teams can collaborate around CRM data without a separate Slack purchase.
What’s Not Free
Slack’s higher tiers (Pro, Business+, Enterprise Grid) still cost. Advanced features — compliance, larger channels, external sharing — require paid tiers. Free Plan is starting point, not full feature set.
Strategic Signal
Salesforce pushes conversational CRM as default. By making Slack free for all customers, adoption friction drops materially. The ‘we’re a Salesforce shop but not on Slack’ segment shrinks.
Migration Implications
Teams on Microsoft Teams face a choice: add Slack for CRM, stay on Teams with CRM integration gaps, or consolidate. Microsoft’s Copilot Studio + Teams integration competes directly. Expect multi-year negotiation dynamics.