The Rebrand
Announced at Dreamforce 2025, effective across 2026 releases. Data Cloud is now Data 360 — its sixth name after Customer 360 Audiences, Salesforce CDP, Marketing Cloud CDP, Salesforce Genie, and Data Cloud.
Strategic Positioning
Data 360 is the data foundation for Agentforce 360. Salesforce frames it not as static tables but as live context fueling AI workflows. The semantic model (via Tableau Semantics) normalizes metrics across clouds.
What Actually Changes
No rebuild required. Existing Data Cloud deployments continue under the Data 360 name. New capabilities: Intelligent Context (agents access PDFs, diagrams for task guidance), Tableau Semantics for consistent metrics.
How to Message
Internally: ‘same platform, broader positioning.’ Externally: ‘the data layer feeding our agents.’ Don’t re-migrate. Don’t over-explain. Update docs and dashboards as you touch them naturally.