The AppExchange has CPQ packages spanning everything from full-stack enterprise (Salesforce CPQ, Conga CPQ) to mid-market (DealHub, PandaDoc) to specialist vertical and document-only tools. The big names you should be able to list in an interview are below.
Full-stack CPQ packages
| App | Strength | Typical buyer |
|---|---|---|
| Salesforce CPQ (Revenue Cloud, ex-Steelbrick) | First-party, deep Sales Cloud integration, Billing/Revenue Recognition extensions | Most Salesforce orgs adopting CPQ |
| Conga CPQ (ex-Apttus) | Enterprise-grade configurator, strong contract lifecycle when paired with Conga CLM | Large enterprises with complex deal structures |
| Oracle CPQ (ex-BigMachines) | Multi-system fit if Oracle ERP is the back-end | Oracle ERP shops integrating with Salesforce |
| DealHub CPQ | DealRoom collaboration, guided selling, e-sign in one flow | Mid-market with collaborative buying journeys |
| PandaDoc CPQ | Combines CPQ with PandaDoc’s document automation | SMB / mid-market wanting fast time-to-value |
| Salesforce Industries CPQ (OmniStudio) | Vertical configurator for telco / utilities / media / health | Industry-cloud customers |
Document generation / proposal companions
Many “CPQ” projects pair a configuration engine with a proposal-document tool:
- Conga Composer — long-established document generator from Word/Excel templates
- Conga Sign — e-signature
- DocuSign Gen — generate + sign in one workflow
- Nintex Drawloop — document automation
- Adobe Sign, Dropbox Sign — signature only
Lighter / niche
- Quotient, QuoteWerks, Quoter — lightweight quoting tools, often for service businesses
- Vendavo, Pricefx, Zilliant — price optimisation engines that pair with a CPQ
- GetAccept — quoting + deal room with engagement analytics
How they fit Salesforce’s strategy
After acquiring Steelbrick (2015), Salesforce productised it as Salesforce CPQ, then extended into Salesforce Billing, and rolled the whole quote-to-cash story into Revenue Cloud. For most new Salesforce customers, Salesforce CPQ is the default recommendation; third-party CPQs win when the customer has heavy investment elsewhere (Conga CLM, Oracle ERP) or specific vertical needs.
Picking in an interview
A reasonable answer covers:
- Salesforce CPQ (first-party default)
- Conga CPQ (enterprise alt)
- DealHub / PandaDoc / Oracle CPQ (situational)
- Document companions (Conga Composer, DocuSign Gen)
You don’t need to know the full price list — you do need to understand that CPQ is a category, not a single product.
Common follow-ups
- Difference between CPQ and CLM? — CPQ = Configure-Price-Quote. CLM = Contract Lifecycle Management (post-signature contract authoring, redlining, renewal).
- Free CPQ? — None of the serious options are free. Salesforce CPQ pricing is per user per month.
- Industries vs CPQ? — Industries Cloud has its own vertical configurator that does not use the SBQQ data model.
Verified against: AppExchange — CPQ category listings and vendor docs. Last reviewed 2026-05-17 for Spring ‘26.