Open and Click Tracking
Tracking pixels and URL rewrites. Real-time notification when a prospect opens/clicks. Don’t over-rely — mail clients now prefetch, distorting signal.
Reply Detection
Automatic — replies log against the contact. Read receipt-style confirmation in UI. Helps with sequence branching.
Sequences
Stop on reply. Continue if silent. Multi-step cadence. Best when combined with call/task steps, not email-only.
Reports
Open rate, click rate, reply rate per sequence. Benchmark against industry; A/B test to improve.
Deliverability
Warm domains, authenticate (SPF, DKIM, DMARC). Bounce rate < 2%. High bounce = sender reputation damage.