Stage Design

Stages reflect buyer journey. ‘Qualified lead, Discovery, Proposal, Negotiation, Closed Won/Lost’. Match your sales motion.

Probability per Stage

Weighted forecast = amount × stage probability. Calibrate probabilities to actual historical conversion, not defaults.

Required Fields

Fields required to advance stage. Budget, decision-maker, close date. Enforces hygiene, improves forecast quality.

Multi-Pipeline

New business, renewal, expansion — separate pipelines per motion. Don’t force all deals through one funnel.

Reporting

Pipeline health dashboard — stage distribution, velocity, win rate. Weekly review with sales leaders.

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