Hallucination Risk
Generated content claims facts. Customer-data hallucinations (wrong order number, wrong policy detail) become legal issues. Verify before customer-facing send.
Tone Drift
Brand voice erodes when AI-generated content goes unreviewed. ‘Feels AI-generated’ is a death signal for outbound comms. Human editorial review for higher-stakes content.
Brand Damage
Off-color outputs that slip through. AI saying something embarrassing in customer interaction. Brand reputation repair takes years; prevention is cheap in comparison.
Regulatory Exposure
Specific jurisdictions require disclosure of AI-generated content. Email regulations on AI-drafted bulk send. Compliance review before automating high-volume content generation.