Operational
Data quality score, record completeness, duplicate rate, daily active users. Foundation metrics — if these are bad, nothing else is trustworthy.
Tactical
Pipeline coverage, win rate by segment, sales cycle length, ticket resolution time, CSAT. Leading indicators of business health.
Strategic
Customer lifetime value, ARR growth, churn rate, net revenue retention. What leadership and the board actually care about.
Vanity to Skip
Total contacts, logged activities without outcomes, ‘dashboard views’. Correlate poorly with business results.
Publishing Cadence
Operational: daily/weekly. Tactical: weekly. Strategic: monthly/quarterly. Match cadence to the audience.