Progressive Disclosure
Don’t show everything AI can do at once. Surface capability progressively as users hit relevant context. ‘Would you like me to summarize this account’s activity?’ when they open an account. Not overwhelming upfront.
Confidence Indicators
Visual signal of AI confidence. High confidence: clean suggestion. Low confidence: ‘I think this might be…’ with verification path. Users calibrate trust when the system self-reports uncertainty.
Graceful Failure
When AI fails, say so. ‘I couldn’t find that information. Would you like to search manually?’ beats silent failure or wrong confidence. Transparent limitations build trust more than hidden ones.
Escape Paths
Every AI interaction must have clear human-escalation path. ‘Talk to a person’ button always visible. Users who feel trapped in AI churn; users who know they can escape stay engaged.