CMS vs Other Hubs
CMS Hub is the marketing website platform. Separate product from Marketing Hub — though they integrate tightly (forms, personalization, analytics).
Themes and Modules
Themes provide site structure. Modules are reusable page components (hero, feature grid, CTA). Marketers assemble pages from modules without developer help.
HubDB
Relational tables for dynamic content (locations, team bios, products). Template queries HubDB; pages render dynamically. Database-backed sites without a separate CMS.
Serverless Functions
JavaScript functions that run on HubSpot’s platform. Handle form submissions, integrate with external APIs, build dynamic features.
vs WordPress/Webflow
CMS Hub’s advantage: tight CRM integration, personalization on contact properties, no hosting/plugin sprawl. Downsides: fewer themes, higher cost than self-hosted WP.