Core Objects
Contact, Company, Deal, Ticket — Sales Hub mostly lives on Contact and Deal. Pipelines drive the stages.
Sequences
Personalized email sequences with automatic tasks between steps. Reps get a task list; sequences enforce consistent follow-up.
Meetings
Booking links synced to calendar. Reduce back-and-forth scheduling. Round-robin for team distribution.
Deal Intelligence
Deal scoring, forecast submission, deal analytics. Forecast submission is manual unless you’re on Enterprise with predictive forecasting.
Playbooks
Rep-facing content — call scripts, objection handling. Playbooks surface on the deal record. Good enablement, underused by most teams.