What Each Does
Templates are full emails; snippets are reusable chunks (signatures, boilerplate paragraphs). Both save rep time; both can drift without governance.
Sharing Scope
Private (you only), team, or everyone. Template performance reports show send count and reply rate — useful for picking winners.
Personalization Tokens
Tokens pull from contact, company, deal. Keep personalization simple; broken tokens look worse than no personalization.
Governance
One owner per team template library. Retire templates with low performance quarterly. Don’t let everyone create templates without review.
Measuring Effectiveness
Reply rate by template. A/B test key messages. Publish top-performing templates to the team — leverage what works.