List Management
Lists segmented by criteria or manual curation. Active/inactive subscribers. Suppression lists for unsubscribes and bounces.
Campaign Types
Regular sends, A/B tests, automated journeys (drip), RSS-triggered, transactional via API.
Segmentation
Dynamic segments update in real time. Based on behavior (opens, clicks) or CRM data. Shrink batch-and-blast sends.
A/B Testing
Subject line, from name, content. Auto-selects winner after test window. Deploy winner to remaining audience.
Deliverability
Warm the domain. Authenticate (SPF, DKIM, DMARC). Monitor bounce rate. Zoho provides deliverability reports per campaign.