What Zoho Flow Is
Zapier-like integration builder. Triggers from one app, actions in others. Runs on Zoho cloud. 600+ app integrations.
Triggers
App events: record created, webhook received, schedule. Start point of every flow.
Actions
Conditional branches, formatters, delays, custom API calls (Deluge), notifications. Chain them into multi-step flows.
Error Handling
Flows pause on error. Retry policies and failure paths. Configure notification on pause so it doesn’t silently stall.
When to Use
Cross-app automation — Zoho CRM ↔ Mailchimp, Slack, QuickBooks. Simpler than building with the CRM API + custom code.