What It Does
Sales Accelerator is a ranked work list with sequences. Reps open the Accelerator; next best action surfaces (call, email, LinkedIn). Removes ‘what do I do next’ friction.
Sequences
A sequence is a pre-built sequence of steps (call → email → call → email). Assign sequences to leads/contacts; reps follow them. Edit sequences based on conversion data.
Setup
Enable Sales Accelerator via Sales Settings. Build sequences. Assign to segments. Train reps. Measure within 30 days.
Metrics
Activities per rep per day, sequence completion rate, conversion rate per sequence, time-to-first-touch. Publish weekly. Rep behavior follows what’s measured.
Pitfalls
Over-customized sequences — too many steps, too prescriptive. Reps skip them. Start with a 5-step sequence; add complexity as data supports it.